Not recycling as we often understand “recycling”, upcycling requires a luxurious level of creativity, engineering and technology to upgrade leftovers into a version that is more valuable than the essence of the product. They.
Millennials and Gen Z make up 30% of all luxury consumers and are on track to make up 45% by 2025. Luxury brands need to find a balance between traditional luxury and virality on their sites. Social networks if you want to maintain your heat. They are forced to consult the ideas of young sustainable fashion companies that are booming around the world.
Design of indie brand Verejan (Image: @_vereja_)
FASHION WORLD SUSTAINABLE MATERIALS AND THE PROMISING “GREENING” FUTURE OF THE FASHION VILLAGE
The revolution is creeping into each stage of the production chain. Evrnu, a company that recycles tens of millions of tons of textile waste each year, is a prime example. Evrnu’s breakthrough technology turns garment waste into virgin fibres of equal or higher quality than the original, which can even be recycled again and again. The company has partnered with Stella McCartney, Adidas, Levi’s, and Target and aims to have a successful rebirth of all textiles by 2030. This will be a real game-changer as currently, 85% of pants are clothes are still disposed of in landfills or incinerators.
Adidas old cotton unisex hoodie. (Photo: Adidas)
The world’s largest sustainable fashion design competition with a $10,000 prize – Hong Kong’s Redress Design Award, is also underway. An important part of this year’s event will be educating emerging designers about the fashion cycle and how to incorporate it into the design. Like the life cycle of any living thing, fashion can also rely on that diagram to evolve in the direction of creation, use, and regeneration for maximum longevity and current value. The end of this cycle will be an environmentally friendly process to continue to create “seedling” materials for other life.
The winning collection of Redress Design Award 2021 by Jessica Chang. (Photo: VF Corp.)
According to a 2018 report by the European Union Science Center, more than 80% of a product’s environmental impact can be reduced at the design stage, so this year’s judges will Look for contests that make good use of materials, have low-waste production processes, are durable, and open up many possibilities for recycling. Additionally, in the Southern Hemisphere, Western Australia is once again hosting the world’s longest and largest Sustainable Fashion Art & Exhibition. At last year’s Australian Fashion Awards, the Sustainable Innovation award was judged on the quality of sustainable materials, transparency and social impact. Two designers, Anna Plunket and Luke Sales of Romance Was Born brand, were recognized as the designer of the year. They breathe life into excess fabrics and unused clothes.
Similarly, in Stockholm, Rave Review identifies innovative ways to transform textiles intended for home and interior products into fashion essentials. When I talked to designers and founders Livia Schück and Josephine Bergqvist about the challenges of breaking boundaries between creative fields in an “eco” way, the answer was: “Upcycling is a The switch that activates great ideas, it challenges and confuses us a lot, but it is also a force that promotes more open-minded, or even crazy, thinking. We’re just really having trouble with sourcing. “Sustainability” also requires a certain standard, for example, when we need to find a large amount of comforter, we require it to be in perfect size, color and condition.”
THE VINTAGE MARKET IS ABOUT TO “KNOCK DOWN” FAST FASHION?
Schück also adds: “When it comes to aesthetics, we are more confident because a lot of the products are ‘unique’ creations even if they are just an upgraded low-end item. There’s a part of today’s customers who crave uniqueness and there’s something to satisfy them.”
And more than any warning or propaganda, the unique, ingenious nature of design creation will inspire a brighter, kinder and more fulfilling fashion future. The United Nations defines sustainability as “the ability to meet the needs of the present without compromising the resources of future generations”. There’s still a long way to go – but from fabric science, costume rentals and the arrival of high-end curtains on the runway, nothing can stop the pace of innovation that is rocking. Transforming the billion-dollar fashion industry.