Tommy Hilfiger announced the Spring 2022 campaign with the theme “Make Your Move”, featuring artist Anthony Ramos – Grammy Award, Golden Globe, and Emmy Award-winning nominee.
The campaign mixes modern preppy styles from the TOMMY HILFIGER Spring 2022 collection with the worlds of Anthony’s music and pop culture, bringing a breath of fresh air to iconic designs.

Tommy Hilfiger Spring 2022 campaign

The global campaign will be available online on all Tommy Hilfiger social channels from April 2022. There will be many changes at select TOMMY HILFIGER flagship stores to create a big buzz for the campaign. In front of the flagship store, there will be a QR code scanning activity to trigger Instagram models to perform dance moves, invite fans to take pictures with them, and share on social channels. With the #MoveWithTommy activation on TikTok taking place this April, fans, and friends can get a taste of Modern Prep for the Grammy-nominated rapper Ludacris’ “Stand Up” soundtrack. . The song “Stand Up” will be featured on all audio-video content throughout the Spring campaign as well as across the brand’s social activities and digital advertising platforms including Facebook, Instagram, TikTok, and more. YouTube and Snapchat.

Tommy Hilfiger collaborates with Anthony Ramos.

Tommy Hilfiger said: “The collection is a reinterpretation of the brand’s iconic heritage for the future, transforming the preppy style in a new, more vivid way in every detail. For me, fashion is a way of celebrating individuality and expressing individuality. This is the guiding principle in everything Anthony does, and at the same time becomes the focus of this campaign. We’re using the latest technology to bring this message to our fans around the world and are pleased to invite them to ‘Make Your Move’.”


Throughout the campaign, Anthony Ramos introduces modern preppy style in new silhouettes, including double pleated chino pants and new prints like striped cardigans. The “Make Your Move” campaign also featured a variety of talents, including models Luka Sabbat, Georgia Palmer, Meghan Roche, Soo Joo Park, Alton Mason, and Liam Kelly, and cast dancers. Choose.

Tommy Hilfiger Spring 2022 campaign with the theme “Make Your Move.”

“When you Make Your Move, you show the world what you were made of – what you have,” says Anthony Ramos. It’s about trusting your instincts and never forgetting where you came from. I love it when you bring the modern preppy style with the ‘Make Your Move’ spirit as if you are seeing a blank canvas come to life. This campaign paves the way for everyone’s self-expression, and the difference each of us makes is fantastic.”

Spring 2022 campaign with the theme “Make Your Move.”

Multi-talented artist Anthony Ramos is also an ardent supporter of how people celebrate their stories. He is best known for his dual roles as John Laurens and Philip Hamilton in the TONY award-winning musical and feature film Hamilton. Anthony also starred in Jon M. Chu’s feature film The New York Dream. Anthony released his second Love and Lies album last June. He will soon star in the sequel to Paramount’s Beast Rises and Marvel’s much-anticipated series of films. Call Iron Heart.

Modern preppy style in Making Your Move

The TOMMY HILFIGER Spring 2022 collection continues to celebrate self-expression with key designs that include men’s jackets, Ithaca striped shorts, and button-down collared shirts. Women’s wear has a simple, preppy vibe, brought to life through relaxed silhouettes, flexible proportions, and straightforward style, as seen in a long coat with an exaggerated collar, pants, Flared chinos and patterned knit skirts. With the motto “Wastes Nothing and Welcomes All”, the TOMMY HILFIGER spring 2022 collection is made using more sustainable methods and materials. The collection will be sold at TOMMY HILFIGER stores in Vietnam and ACFC’s online website from April 14, 2022.
Soo Joo Park participates in the “Make Your Move” campaign. Tommy Hilfiger announces the Spring 2022 campaign with the theme “Make Your Move.”

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