THE VINTAGE MARKET IS ABOUT TO “CRASH” FAST FASHION?

A global report by Thredup reveals the fashion resale market will be worth €77 billion by 2025, compared with a predicted value of fast fashion of €40 billion.

The fashion industry – or more precisely, the 100 billion garments produced each year – contributes up to 10% of global greenhouse gas emissions. It is difficult to grasp all the harm the Earth is suffering fully. But why are we still advocating it? Admittedly, it’s hard to contain the feeling of excitement before each new collection, the joy of “adding to the cart” an item that we have been hunting for, but what is more “disillusioned” than when all All these “positive energies” become a lethal dose for the environment. However, after more than a decade of shopping and creative indulgence, it’s time for us to face responsibility: to care about fashion. Today is also concerned with its influence on behaviour. Pure. The leading solution is to shop with reason instead of feeling.

(Photo: Unsplash)

Fashion lovers also have a significant role to play in the development of sustainable fashion. Livia Firth – Founder of Eco-Age (a company that verifies and certifies brands’ sustainability), started the #30Wears campaign to encourage people to ask themselves, “Am I wearing this? 30 times at least?” before deciding to pay for any item. “You’d be surprised at how often no,” says Firth.

Gemma Cairney’s #30Wears challenge (Image: Babe Studio)

FASHION WORLDGEN Z AND ITS POSITIVE INFLUENCES ON FASHION

Besides, with e-commerce and social networks, buying and selling secondhand goods is getting easier and more accessible. The secondhand market has exploded thanks to sites like The RealReal, Vestiaire Collective and Depop. Luxury brands are looking to capitalize on this trend. Guccipartnership with The RealReal and Burberry recently announced a partnership with the UK’s leading luxury rental and resale platform – My Wardrobe HQ, to optimize shopping services. Burberry customers now have a wide range of options as they can consider both vintage and ready-to-wear items for their wardrobe. RealReal has attracted six million new members in the past year alone. In 2022, during WIRED World’s annual trending press conference, Fanny Moisant, president and co-founder of Vestiaire Collective, announced that the resale trend would become “a phenomenon similar to an e-commerce in the coming years.” 1990’s”.

However, both were initially underestimated by the fashion industry: “Today, no one can deny that e-commerce is growing very strongly. On the contrary, the consequences for conservative brands are that the difficulties are piling up and are at risk of being wiped out in the 4.0 era. Despite the growth of e-commerce, most luxury brands are still more “open” to the “pre-used” market due to fear of profit sharing contracts or reducing the exclusivity of the brand. Sign”.

FASHION WORLD7 BULLET POINTS TO REMEMBER TO BUY SECONDHAND ITEMS AS YOU WANT

Last year, Vestiaire Collective launched the “Brand Approved” campaign with Alexander McQueen. Accordingly, when a vintage item is marked “Brand Approved” on Vestiaire Collective, it is checked and confirmed by the brand itself before being officially sold.

(Photo: Vestiaire Collective)

French fashion house Jean-Paul Gaultier is also opening its archives for rent; The company’s new website has its own “resale” category. Valentino has also started a “Valentino Vintage” program, encouraging customers to resell old Valentino designs to key stores worldwide and exchange them for vouchers. According to a Research Labs Statista, the secondhand luxury goods market is estimated to be worth around €28 billion by 2021. It is growing four times faster than the primary luxury market, 12% and 12%, respectively. 3%.

(Photo: Jean Paul Gaultier)

 

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