Together with 119 young artists worldwide, Jennie and Calvin Klein are awakening community values with a youthful spirit full of enthusiasm in the promotion campaign for the Spring-Summer 2022 collection.
For Spring-Summer 2022, Calvin Klein rethinks the future, the community, and our world. Calvin Klein introduces a new generation of products through communities and collectives. Real people come together in real action on the streets, front lawns, and open landscapes. A campaign focused on connection, united through Calvin Klein styles.
Calvin Klein All Together campaign
Photographer Glen Luchford and director Melina Matsoukas captured an international cast of more than 120 people, including familiar faces, emerging talent, individuals and groups. They are typical community representatives, working together to honour and express their individuality and identity.
In addition to BLACKPINK Jennie, the cast also includes Arlo Parks – singer-songwriter, producer, poet; Burna Boy – singer-songwriter, performer; Deb Never – singer, songwriter, vocalist; Dominic Fike – singer-songwriter, multi-instrumentalist, actor; Solange Knowles – singer-songwriter, performer and visual; Vince Staples – musician, artist.
Jennie sues in Calvin Klein’s All Together ad campaign. All Together campaign promotes Calvin Klein’s Spring-Summer 2022 collection
Featured in the campaign, the Calvin Klein’s Spring ’22 collection reimagines the brand’s iconic past for the future, vital heritage pieces with a modern twist in proportions, cuts and colors. New. The result is a celebration of collective individuality – universal products created for all that anyone can wear and style in their own way.
Calvin Klein elevates essentials with improved details, colours, proportions and materials to set a new standard for everyday wear. Underwear products are created from super soft cotton material of sustainable origin. From a holistic, multi-dimensional approach to design, products are tailored to fit all bodies and genders. The hoodies and t-shirts are designed simply but still bring out the youthful and modern personality of the wearer.
Jennie wears Calvin Klein jeans 2022
The Calvin Klein brand heritage built into the present day is both retroes. It blends timeless new twists, evoking ’90s American and New York classics with stylish designs. Contemporary proportions and colours.
Handmade from recycled cotton, Calvin Klein lingerie features a new framed logo design inspired by previous lingerie logos. A modern and youthful feature with a classic direction.
Jennie wears grey CK underwear.
In denim, in a signature ’90s Straight silhouette, snug yet comfortable fit is the hallmark of Calvin Klein’s heritage. Warped Stretch Denim is handcrafted with 13oz cotton blends with improved stretch technology for classic rugged denim to look comfortable in all activities.
Inspired by nature, Calvin Klein’s designs this time use new neutral colours, creating a palette of diverse natural shades close to people. With recycled denim, Calvin Klein aspires to create sustainable, eco-friendly products that focus on connecting with people and nature more closely.
Jennie wears lingerie CK Natural 2022
The new Flex Naturals and Form to Body Naturals, Sheer Marquisette lingerie lines are made from lightweight, sustainably sourced recycled materials that conform to your body shape. As for clothing, comfortable, well-fitted fleece jackets, fleece jackets, and coats come in oversize silhouettes and a range of natural tones. Made from Refibra, super soft cotton and Tencel blend, it feels relaxed, comfortable and natural.
CK All Together campaign BST Natural
Calvin Klein elevates everyday wardrobe favourites into timeless signature products. The collection focuses on luxurious materials, including a 400g French cotton hoodie and a thick cotton t-shirt with the iconic logo.